Custom Steel Frames by Dale Sasō
His name may be new to some people, but Dale Sasō has been building high-end custom steel frames here in the Bay Area since 1972. Making both fillet-brazed and lugged frames, he prides himself in the quality and workmanship of every frame he builds.
Sasō believes in harnessing the bicycle for transportation and recreation uses. He once collaborated with fellow design luminaries Jeff Lyon and Keith Bontrager to build a bike for the former Gov. George Deukmejian to promote Ride-to-Work week.
“I’ve known Dale since I started thinking about building a bike frame,” says Keith Bontrager. “He was a big part of why I managed that first bike. He gets lots of credit for the inspiration and supplying materials—not for the marginal frame that I built, of course.”
When you order a frame from Dale, you work directly with him, the frame builder. There’s no shop or middleman, and Dale prides himself on being able to communicate with customers and deliver exactly what they want and need. The true test of his work, he believes, is his customers’ rides: the bike should always speak for itself.
As an official ROMP sponsor, Dale offers members 15% off of the frame price, as well as additional discounts. Contact Dale Sasō for more information: www.sasobicycles.com.
